Your costs went up. Now what?
Costs rising? Every day you wait to optimize is margin you're leaving on the table. The Bill or Bleed Calculator helps you estimate how much of the cost increase you can pass on to your customers without losing them.
The Bill or Bleed Calculator uses price elasticity data and your product category to determine the optimal pricing strategy when costs increase.
It calculates how much of the cost increase you can pass on to customers (bill) versus how much you should absorb (bleed) to maximize profit while minimizing customer loss.
This calculator uses industry averages. The custom report analyzes your store's actual transaction history to calculate your customers' real price sensitivity—which can differ significantly from industry benchmarks.
Some merchants discover they can pass on more than expected; others learn they need to absorb more to protect customer retention.
For the most accurate recommendations, we recommend using the custom report in conjunction with the calculator.
Our recommendations are based on industry-standard price elasticity research and gross margin data for each product category. However, your customers may behave differently than the industry average.
For precise recommendations based on your actual sales data, install our free Shopify app to get a customized Bill or Bleed report.
Bill or Bleed Calculator
Calculate the optimal pricing strategy for cost increases.